An average person spends over 50 minutes per day on Facebook! This is nearly an hour that they could see your ad, but Facebook is not the only social media channel around.
The game has changed and companies need to adapt to new way people are now communicating, connecting, and using information. Social media is a great way to do just that and can be used as a powerful advertising platform.
A new era of marketing has landed!
With the rise of social media in recent years, customers have developed different expectations on how they are "treated" by businesses. A business social network account is only as good as its level of attention to it's customers.
Each social media site attracts different target people, from Facebook, Twitter, Instagram, Google+, all have something different from the others, and as such, each needs a different strategy of interaction. What they all have in common is that users expect a fast response.
Advertising on Social Media is more powerful than it sounds, the U.K. has over 64.1 million people, and almost 90% are active internet users. Recent surveys have shown there are around 38 million active social media users, so there is a huge potential to gain new customers and maintain relationships with existing customers. Adverts can be tailored based on specific details of the user, their location, and browser history, and used to best capture the user's attention and inform them of specific information that directly relates to them.
You can gain valuable information regarding how effective your advertising is through analysis of customer interaction with the adverts. Advertising just became more sophisticated, direct, and effective than ever before!
To know more about how The Digital U can assist your company develop its social media, contact us now.